JACK DANIELS AND THE WHISKY SOUR

Secret Room (Spirtisman) 8/26/18/–Industry leader Jack Daniels out of Lynchburg actually have their own private speakeasy in Los Angeles and Spiritsman got the chance to check it out in advance of National Whisky Sour Day on August 25^th.

Brand ambassador and spokesman Etic Tecoskey was on hand for the launch. E.T. as he is affectionately known in the industry expounded on the fact that Jack Daniels undergoes double charcoal mellowing which produces exceptional smoothness.

This has helped them a lot to retain market share in what has become a very crowded bourbon market with a lot of well received newcomers popping up. Of course Jack Daniels is well known throughout the world and they export to about 142 countries, and their affiliation with rock stars and musicians is the stuff of legend. In fact many of those icons and high income substance abusers can be seen in many photographs on the walls of the speakeasy, and most of them I am sure would be pleased to be associated with the iconic brand.

Jack Daniels More Rock ‘n’ Roll than Rock and Roll

Whisky Sour Recipes

SPA DAY SOUR

Gentleman Jack Bourbon, Fresh Sour Mix, Pamplemousse,

Ginger Beer and Fresh Cucumber

GENTLEMAN’S SOUR

Gentleman Jack Bourbon, Lemon Juice, Simple Syrup, Egg White,

Bitters and Activated Charcoal

EAT A PEACH

Gentleman Jack Bourbon, Peach Syrup, Lemon Juice, Lemon/Lime

Soda.

www.jackdaniels.com/en-us/recipes/gentlemans-sour