MAMA’S BOY TEQUILA INFUSION LAUNCHES AT EL CARMEN IN WEST HOLLYWOOD

Michael Hepworth

MAMA’S BOY TEQUILA INFUSION LAUNCHES AT EL CARMEN IN HOLLYWOOD

West Hollywood(Spiritsman)11/27/14/–I knew nothing about these people until this week when a last minute Invitation sent me scurrying over to the famous El Carmen Tequila bar in West Hollywood to meet the people behind the brand. The fact that a celebrity chef called Marlon Alexander was whipping up some goodies must have tempted me a bit, but here is the scoop about the fledgling brand.

The drink was launched in the summer by Sean Conley who used to hang out at El Carmen, and got the idea of an infused tequila, or to be specific ‘Original Pineapple Mango Chili.’ Bottled at 60 proof, they use all natural ingredients without any artificial flavors or sweeteners. The drink contains blue agave, pure filtered water, exotic fruits and The Mama’s Boy chili blend with the overall taste being quite unique, spicy with a touch of pineapple and mango.

Conley himself is a former bartender who has been planning this venture into the notoriously overcrowded liquor market for sometime. He has surrounded himself with some passionate investors including the chef Alexander, who are all expecting big things. The ‘Grateful Dead’ style packaging is certainly catchy, and the bottle will invariably stand out on the shelf against all competitors.

Conley by all accounts has a bad boy reputation, but I Have refrained personally from checking him out on Google, preferring to remember him on his best behavior. He is however a self confessed ‘mama’s boy,’ who after his mother became ill founded Mama’s Boy Cycling, a team that has raised large sums of cash for the Arthritis Foundation.

The retail price for a 1 liter bottle is $45 and it will be very interesting to see how this project develops.

I understand that the planning stage for the drink was quite lengthy, and although the press materials make it sound like hard work-guys I don’t believe you. Weeks and years spent creating, testing, drinking and refining sounds like a lot of fun, and the end result speaks for itself.

Mama’s Boy Margarita :

2 oz Mama’s Boy Infusions

½ oz Pineapple Juice

½ oz Lime Juice

Shake/Strain

Enjoy with a chilli salted rim

twitter@mamasboybrands

www.mamasboybrands.com

Photo: Cheri Fox

Michael Hepworth

287 S.Robertson Blvd, Beverly Hills, CA 90211