Glenfiddich Breaks World Record at Auction
Glenfiddich Janet Sheed Roberts Reserve Single Malt Whisky Goes under the Hammer for $94,000 at Exclusive Charity Event Hosted by Adrian Grenier
NEW YORK,NY (Spiritsman)3/16/12/– An extremely rare bottle of Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, sold at auction last night for a record- breaking $94,000, in celebration of its 125th anniversary. The bottle of Glenfiddich Janet Sheed Roberts Reserve, one of only 11 bottles in the world, shattered the record for the most expensive bottle of whisky ever sold at auction. The evening, held on New York’s Liberty Island, was hosted by famed actor and environmentalist Adrian Grenier, with proceeds benefitting SHFT Initiatives, the charitable arm of SHFT, which was founded by Mr. Grenier to promote sustainability issues through the intersection of commerce, art & design, and communication.
This extremely rare whisky was created to commemorate the 110th birthday of Janet Sheed Roberts, granddaughter of Glenfiddich founder William Grant in late 2011. This offering has quickly established itself as the benchmark for fine and rare whiskies, with Bottle #1 fetching an unprecedented £46,850 ($72,630) at auction in the UK in December 2011. Bottle #2 was subsequently sold for £44,000 at an event hosted by HRH Prince Harry. The sale of this third bottle reaffirms the brand’s position among the world’s most valuable Single Malt Whiskies, and is a fitting tribute to the distillery’s 125 years of pioneering achievements.
“We’re so excited to have kicked off our 125th anniversary year in such an unprecedented and memorable way” said Lindsay Prociw, Senior Brand Manager for Glenfiddich. “Glenfiddich began its history 125 years ago when our founder William Grant cashed in his life savings to pursue his dream of creating the ‘best dram in the valley.’ The distillery he founded is unique because it is still proudly, independently owned by Grant’s descendents, and that makes SHFT the perfect partner for the auction proceeds. They help contribute to the pioneering dreams of others.”
Proceeds of the auction gala will benefit SHFT Initiatives. SHFT Initiatives is a sustainability-focused charity founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Its mission is to develop creative solutions to improve the health of individuals, communities, and the environment at large through the intersection of commerce, art & design, and communication. Like Glenfiddich, SHFT Initiatives is fully devoted to supporting sustainable business practices, as well as the artists, innovators and pioneers of tomorrow, whose dreams may one day have a profound impact on our world.
The event was co-hosted by Glenfiddich Malt Master Brian Kinsman who travelled from Scotland to oversee this auspicious occasion and kick off the brand’s year-long 125th Anniversary celebration.
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s fourth largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila.
Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the “Distiller of the Year” by the International Wine & Spirit Competition for the second year running and the fourth time since 1999. When counted along with the same designation from the International Spirits Challenge, William Grant & Sons has received this title an unprecedented nine times in the past 12 years.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.
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