THE PAVAN SANGRIA CHALLENGE
HOLLYWOOD(Spiritsman)8/22/13/–The Pavan Sangria Challenge invites bartenders to gain inspiration from the culture and landscape of their own dream destinations using original ingredients and an individual twist on traditional sangria
WHO / WHAT
Pavan Liqueur, the delicate and complex muscat grape liqueur, is inviting bartenders from around the country to take part in a one-of-a-kind cocktail challenge with a grand prize that is undeniably sweet. In the Pavan Sangria Challenge, bartenders showcase their talents by creating original sangria recipes inspired by their dream escape destinations. The Challenge’s winner will be rewarded with the ultimate prize of a dream trip for two to the destination that brought to life his or her sangria creation.
As Pavan Liqueur is inspired by the sun and sea in the beautiful South of France where Pavan’s muscat grapes are grown, each entrant is challenged to draw inspiration from his or her own dream destination using original ingredients local to their chosen locale and an individual twist on traditional sangria that epitomizes paradise.
To enter, bartenders submit their original sangria recipes to pavan-sangria.com (website goes live August 26, 2013) for a chance to be selected as a semifinalist. Entry submissions will begin on August 26th and will be open for one month. Semifinalists will be chosen from the entries by a panel of expert judges to move through to the semifinal events in Los Angeles, Miami, New York and San Francisco. Transportation and accommodations for semifinalists will not be provided. While one entrant from each event will progress to the finals in the Florida Keys, two wildcards will also be chosen to compete in the People’s Choice Round on Pavan Liqueur’s Facebook page.
All finalists will be provided with transportation and accommodations to the finals in the Florida Keys on November 9, 2013, where the winner will be selected and the ultimate dream vacation planning begins!
WHEN / WHERE
- August 26 – Entries Open
- September 26 – Submission period ends
- September 30 – Semifinalists announced
- October 13-22 – Semifinals Events (Locations and dates to be announced at a later date)
- October 24-November 1 – Peoples Choice competition open on Facebook www.facebook.com/PavanLiqueur
- November 4 – Wildcard winner announced
- November 9 – Grand Final Event in the Florida Keys
For media inquiries contact:
Maile Gamez, firstname.lastname@example.org, 305.775.2939 or
Wes Pearce, email@example.com, 305.790.3331
ABOUT PAVAN LIQUEUR
Named after the 16th century dance of the peacock, Pavan celebrates the South of France. Pavan is a delicate and complex liqueur crafted with fine muscat grapes from the renowned AOC (Appellation d’Origine Controlee) region of Frontignan, where vineyards are surrounded by seaside air and gentle hills. As the final step, a touch of orange blossom is added and now Pavan is flawless. Refreshing with sparkling water or alone on ice, Pavan is also perfect with vodka, gin, pisco and champagne. So don’t be shy, raise your cocktail!
1 bottle Perrier®
Sliced fresh fruits Pour Pavan into a pitcher with ice, add Perrier® sparkling water. Top with sliced fresh fruits.
2 oz Tequila
2 oz fresh pink grapefruit Shake well and serve on the rocks with lime, with or without salt
2 oz Gin
1/2 oz lemon juice Shake and pour into an iced highball glass topped with sparkling water or soda. Garnish with a cucumber skewered with a lemon twist or fresh mint
2 oz dry champagne or prosecco Served in a large wine glass with ice and a lemon twist.
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